I designed the e-commerce website www.dmlshop.it on behalf of the agency Studio Pleiadi International.
The brief was to create a strong, eye-catching effect whilst ensuring the site remained easy to navigate and read, despite the numerous e-commerce sections.
It was also necessary to develop a modular visual identity system that would allow for the creation of banners with a recognisable style, whilst also enabling future independent development.
The choice went on saturated colours with well-defined shades, simple images floating against colour backgrounds, and a contrast with the product spec sections, which are very simple and set against a white background.