Azeta Capelli has developed a range of men’s hair and beard care products, called Azeta Man. I was asked to define and design the brand identity and product labels for this range. The brief was to present an image clearly aimed at a male audience, whilst maintaining a simple yet striking style. The icon of a man with a full head of hair and a thick beard was therefore chosen with this in mind. The colours – black and Azeta’s corporate green – help to target the audience without making the colour scheme feel heavy.
